Founded with the vision of Dr. Charoen Rujirasopon, who recognized the potential of traditional Thai cuisine and aimed to elevate its standards to international levels for exporting to global markets, the company has continuously developed its products and services to meet consumer demands. Today, it has established a comprehensive, integrated value chain, spanning from upstream to downstream, to enhance its competitive edge in the industry.
The company focuses on conducting business with consideration for environmental, social, and governance (ESG) principles, while emphasizing good corporate governance. These principles have positioned S. Khonkaen Foods as a leader in the traditional Thai food industry, generating stable income for all stakeholders and enhancing Thailand’s reputation on the global stage.
At present, the company remains committed to its vision of elevating Thai cuisine to new standards, driven by innovation and creativity, while seeking new business opportunities to foster sustainable growth in the future.
Integrated Business Operations in the Group
From Upstream to Downstream
The company reported sales revenue of 1,818 million baht in 2024, accounting for 53.4% of total revenue. This represents a growth rate of 9.6% compared to the previous year. The gross profit was 482 million baht, representing 26.5% of sales revenue. The company experienced growth in domestic sales, but the decline in export sales.
Read MoreThe company generated sales revenue of 1,065 million baht in 2024, making up 31.3% of total revenue, which marked a slight decrease of 0.1% compared to the prior year. The gross profit amounted to 299 million baht, representing 28.0% of sales. While export sales showed growth, domestic sales experienced a decline.
Read MoreOperated in the form of Quick Service Restaurants (QSR) under the brands:
ปัจจุบันดำเนินธุรกิจผ่านแบรนด์
- Zaap Classic
- Yunnan
This business enables direct consumer engagement while extending the Company’s product value chain.
Read MoreThe company had sales revenue of 345 million baht in 2024, representing 10.1% of total revenue, with a growth rate of 26.4% compared to the previous year. Gross profit amounted to 38 million baht, accounting for 11.0% of sales revenue. The revenue growth was driven by an increase in both the number of units sold and the average selling price per unit.
Read MoreThe Company continues to expand into international markets through exports, the establishment of sales offices, and strategic investments in key regions such as Europe, the United States, and China.
International Trade Export